Packaging design

This is my first piece of packaging design and it came in a hurry. I got an email asking me to rework a box design and produce a prototype. I had just a few days to do it and I all ready had a busy work schedule that i had to work around. Not being one to turn down work, I took the job on.

The brief was for me increase the capacity from six to nine of an existing point of sale box, displaying cakes for a social enterprise that prides itself on using and organic local sourced ingredients and to be as environmental sound as possible. The existing design was a conventional cheese wedge shape with three ascending tiers. When redesigning the net I found that making an increase in both height and width had a dramatic effect upon the area of the net due to angled sides of the box. The box itself was huge which would take up too much shelf space and dwarf the product in side. This type of design was a really inefficient in terms use of cardboard and I felt completely off brand for the company.

I had a meeting with the client and explained the problems with the conventional design. It was agreed rather than modify an existing design I should produce a new design I had thought of. The new design was to be a flat tray with a zigzag inner replacing the tiers. This design would not only use less card but also as the cakes were positioned at an angle they were presented to the customer. Due the efficiency of the box another layer of cake could but place inside increasing the capacity up to 18. I also managed to redesign the box and produce a working prototype in less than four hours. The box is currently with the box manufactures and once made I shall post some nice pictures, meanwhile here’s some pictures of the prototype.